E-Mail Marketing
Module 1 | E-Mail Marketing |
Unit 1 | Title Page |
Unit 2 | Introduction to e-mail marketing |
Unit 3 | Understanding the Psychology of E-Mail |
Unit 4 | Understanding The Mechanics of E-mail |
Unit 5 | Understanding The Legalities of E-mail |
Unit 6 | Spam is what the user thinks it is |
Module 2 | Creating Opt In Lists |
Unit 1 | Getting Permission To Use E-mail For Commercial Purposes |
Unit 2 | Getting People To Want Opt In |
Unit 3 | Managing And Automating The System |
Unit 4 | Setting up an opt in form |
Module 3 | Campaigns and Content |
Unit 1 | Choosing A Format |
Unit 2 | Getting Past The Spam Filters |
Unit 3 | Creating A Campaign |
Unit 4 | Creating Content |
Unit 5 | Get Started |