Search Engine Marketing
| Module 1 | Introduction to SEM |
| Unit 1 | Title Page |
| Unit 2 | Introduction to SEM |
| Module 2 | Keywords |
| Unit 1 | Why Keywords Are Important |
| Unit 2 | Finding The Right Words |
| Unit 3 | High Traffic vs. Long Tail Search Terms |
| Unit 4 | Getting Started With Keywords |
| Unit 5 | Keyword Tools |
| Unit 6 | GKP Introduction |
| Unit 7 | GKP Keyword Search Types |
| Unit 8 | GKP Keyword Ideas |
| Unit 9 | GKP Downloading Lists |
| Unit 10 | GKP Customizing Estimates |
| Unit 11 | GKP Search Volume |
| Unit 12 | GKP Expanding Ideas |
| Unit 13 | "Extra Credit" (e-book downloads) |
| Module 3 | Search Engine Marketing |
| Unit 1 | To be continued... |