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Supercharged Marketing

Photography Business Supercharged Marketing

Module 1 Marketing Mania
Unit 1 Title Page
Unit 2 Supercharged Marketing
Unit 3 Love What You Do
Unit 4 Make The “Mindshift”
Unit 5 Stake Out Your Territory
Unit 6 Targeted Marketing
Unit 7 Expand usage
Unit 8 Be A Marketing Expert
Unit 9 Whatever It Takes
Unit 10 Never Stop Marketing
Unit 11 Be Alert For Ideas
Unit 12 Alway Ask “How else?”
Unit 13 Test Everything
Unit 14 Monitor Your Results
Unit 15 Keep What’s Working
Unit 16 Lock Up Your Market
Unit 17 Know Your Competition
Unit 18 Capture Lead Information
Unit 19 Buyer Psychology
Unit 20 The Buying Process
Unit 21 Non-threatening Sales
Unit 22 Create a “relationship”
Unit 23 Money Where It Counts
Unit 24 Respond To Leads Quickly
Unit 25 Don’t Give Up
Unit 26 Combat “Buyer’s Remorse”
Unit 27 Confirm Appointments
Unit 28 Always Deliver
Unit 29 Treat Everyone Well
Unit 30 The Concern Call
Unit 31 Customer Service
Unit 32 Installment Payments
Unit 33 Use A Guarantee
Unit 34 Market To Woman
Unit 35 Be Alert
Unit 36 Have A Gift Certificate
Unit 37 Give Them More
Unit 38 Use Coupons
Unit 39 Use Bouncebacks
Unit 40 Publish A Newsletter
Unit 41 Raise Your Prices
Unit 42 Test Price Points
Unit 43 Ask For The Money
Unit 44 Have A Deluxe Package
Unit 45 Continuity
Unit 46 The Power of Bundling
Unit 47 Be A “Showperson”
Unit 48 Takeaway Selling
Unit 49 Never Overestimate
Module 2 Marketing Materials
Unit 1 Copy That Sells
Unit 2 Headlines
Unit 3 Readable Copy
Unit 4 Interesting Copy
Unit 5 Believable Copy
Unit 6 Get Into Their Heads
Unit 7 Does Long Copy Work?
Unit 8 Watch Your Words
Unit 9 Painting Pictures
Unit 10 Tell The Truth
Unit 11 Offer Something
Unit 12 Use Postscripts
Unit 13 Give Them A Reason
Unit 14 Business Cards
Unit 15 Down To Earth Approach
Unit 16 Be Clear
Unit 17 Sell Hidden Benefits
Unit 18 Testimonials
Unit 19 Marketing “Necessity”
Unit 20 Use Letters
Unit 21 Have A Story
Unit 22 Avoid Mistakes
Unit 23 Print Ads
Unit 24 Phone Book Ads
Module 3 Cooperative
Unit 1 Cooperative Marketing
Unit 2 Nurture Referrals
Unit 3 Strategic Alliances
Unit 4 Jump Starts
Unit 5 Joint Ventures
Unit 6 Joint Venture Case Study
Unit 7 Endorsed Mailings
Unit 8 Package Inserts
Unit 9 Incentives
Module 4 Event Marketing
Unit 1 Event Marketing
Unit 2 Community Events
Unit 3 Go To Parties
Unit 4 Networking Events
Unit 5 Stage Your Own Event
Unit 6 Give A Speech
Module 5 Publicity
Unit 1 Why You Want It
Unit 2 A Media “Personality”
Unit 3 Use “Good” English
Unit 4 Be Persistent
Unit 5 Be A Resource
Unit 6 Write An Article
Unit 7 Stage An Event
Unit 8 Contact Information
Unit 9 Holiday Tie-Ins
Unit 10 Use Reprints
Unit 11 Front Page News
Unit 12 Winning The PR Game
Module 6 Infopak Alternatives
Unit 1 Postcards
Unit 2 Vehicle Ads
Unit 3 Free Leads
Unit 4 Personal Networking
Unit 5 The 6 Foot Rule
Unit 6 Voice Mail Marketing
Unit 7 Enhanced Reputation
Module 7 Backend sales
Unit 1 The “Backend”
Unit 2 Surveys
Unit 3 Fine Art Sales
Unit 4 Lists
Unit 5 Photo Buttons
Module 8 Niches
Unit 1 Niches
Unit 2 "For The Record”
Unit 3 “Offbeat” Animal Niches
Unit 4 Gold In The Old
Module 9 Promotions
Unit 1 Recycling Promotions
Unit 2 Magalogs
Unit 3 Marketing With Bags
Unit 4 Funny Money
Unit 5 Poison Control Card
Unit 6 Gorilla Marketing
Unit 7 Dead Cow
Unit 8 Selling The Sizzle...
Unit 9 Tie-ins