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Tell Your Full Story
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Claude Hopkins Marketing Course
Module 1
Scientific Advertising
+
Unit 1
Introduction
Unit 2
Advertising Laws
Unit 3
Salesmanship
Unit 4
Offer Service
Unit 5
Mail Order Advertising
Unit 6
Headlines
Unit 7
Psychology
Unit 8
Being Specific
Unit 9
Tell Your Full Story
Unit 10
Art In Advertising
Unit 11
Things Too Costly
Unit 12
Information
Unit 13
Strategy
Unit 14
Use Of Samples
Unit 15
Getting Distribution
Unit 16
Test Campaigns
Unit 17
Leaning On Dealers
Unit 18
Individuality
Unit 19
Negative Advertising
Unit 20
Letter Writing
Unit 21
A Name That Helps
Unit 22
Good Business