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Tell Your Full Story

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Claude Hopkins Marketing Course

Module 1	Scientific Advertising	+
Unit 1	Introduction
Unit 2	Advertising Laws
Unit 3	Salesmanship
Unit 4	Offer Service
Unit 5	Mail Order Advertising
Unit 6	Headlines
Unit 7	Psychology
Unit 8	Being Specific
Unit 9	Tell Your Full Story
Unit 10	Art In Advertising
Unit 11	Things Too Costly
Unit 12	Information
Unit 13	Strategy
Unit 14	Use Of Samples
Unit 15	Getting Distribution
Unit 16	Test Campaigns
Unit 17	Leaning On Dealers
Unit 18	Individuality
Unit 19	Negative Advertising
Unit 20	Letter Writing
Unit 21	A Name That Helps
Unit 22	Good Business