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Claude Hopkins Marketing Course
Module 1 Scientific Advertising+
Unit 1 Introduction
Unit 2 Advertising Laws
Unit 3 Salesmanship
Unit 4 Offer Service
Unit 5 Mail Order Advertising
Unit 6 Headlines
Unit 7 Psychology
Unit 8 Being Specific
Unit 9 Tell Your Full Story
Unit 10 Art In Advertising
Unit 11 Things Too Costly
Unit 12 Information
Unit 13 Strategy
Unit 14 Use Of Samples
Unit 15 Getting Distribution
Unit 16 Test Campaigns
Unit 17 Leaning On Dealers
Unit 18 Individuality
Unit 19 Negative Advertising
Unit 20 Letter Writing
Unit 21 A Name That Helps
Unit 22 Good Business