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GKP Expanding Ideas

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Marketing 203: Search Engine Marketing

Module 1	Introduction to SEM	+
Unit 1	Title Page
Unit 2	Introduction to SEM
Module 2	Keywords	+
Unit 1	Why Keywords Are Important
Unit 2	Finding The Right Words
Unit 3	High Traffic vs. Long Tail Search Terms
Unit 4	Getting Started With Keywords
Unit 5	Keyword Tools
Unit 6	GKP Introduction
Unit 7	GKP Keyword Search Types
Unit 8	GKP Keyword Ideas
Unit 9	GKP Downloading Lists
Unit 10	GKP Customizing Estimates
Unit 11	GKP Search Volume
Unit 12	GKP Expanding Ideas
Unit 13	"Extra Credit" (e-book downloads)
Module 3	Search Engine Marketing	+
Unit 1	To be continued...