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Tell The Truth

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Supercharged Marketing

Module 1	Marketing Mania	+
Unit 1	Title Page
Unit 2	Supercharged Marketing
Unit 3	Love What You Do
Unit 4	Make The “Mindshift”
Unit 5	Stake Out Your Territory
Unit 6	Targeted Marketing
Unit 7	Expand usage
Unit 8	Be A Marketing Expert
Unit 9	Whatever It Takes
Unit 10	Never Stop Marketing
Unit 11	Be Alert For Ideas
Unit 12	Alway Ask “How else?”
Unit 13	Test Everything
Unit 14	Monitor Your Results
Unit 15	Keep What’s Working
Unit 16	Lock Up Your Market
Unit 17	Know Your Competition
Unit 18	Capture Lead Information
Unit 19	Buyer Psychology
Unit 20	The Buying Process
Unit 21	Non-threatening Sales
Unit 22	Create a “relationship”
Unit 23	Money Where It Counts
Unit 24	Respond To Leads Quickly
Unit 25	Don’t Give Up
Unit 26	Combat “Buyer’s Remorse”
Unit 27	Confirm Appointments
Unit 28	Always Deliver
Unit 29	Treat Everyone Well
Unit 30	The Concern Call
Unit 31	Customer Service
Unit 32	Installment Payments
Unit 33	Use A Guarantee
Unit 34	Market To Woman
Unit 35	Be Alert
Unit 36	Have A Gift Certificate
Unit 37	Give Them More
Unit 38	Use Coupons
Unit 39	Use Bouncebacks
Unit 40	Publish A Newsletter
Unit 41	Raise Your Prices
Unit 42	Test Price Points
Unit 43	Ask For The Money
Unit 44	Have A Deluxe Package
Unit 45	Continuity
Unit 46	The Power of Bundling
Unit 47	Be A “Showperson”
Unit 48	Takeaway Selling
Unit 49	Never Overestimate
Module 2	Marketing Materials	+
Unit 1	Copy That Sells
Unit 2	Headlines
Unit 3	Readable Copy
Unit 4	Interesting Copy
Unit 5	Believable Copy
Unit 6	Get Into Their Heads
Unit 7	Does Long Copy Work?
Unit 8	Watch Your Words
Unit 9	Painting Pictures
Unit 10	Tell The Truth
Unit 11	Offer Something
Unit 12	Use Postscripts
Unit 13	Give Them A Reason
Unit 14	Business Cards
Unit 15	Down To Earth Approach
Unit 16	Be Clear
Unit 17	Sell Hidden Benefits
Unit 18	Testimonials
Unit 19	Marketing “Necessity”
Unit 20	Use Letters
Unit 21	Have A Story
Unit 22	Avoid Mistakes
Unit 23	Print Ads
Unit 24	Phone Book Ads
Module 3	Cooperative	+
Unit 1	Cooperative Marketing
Unit 2	Nurture Referrals
Unit 3	Strategic Alliances
Unit 4	Jump Starts
Unit 5	Joint Ventures
Unit 6	Joint Venture Case Study
Unit 7	Endorsed Mailings
Unit 8	Package Inserts
Unit 9	Incentives
Module 4	Event Marketing	+
Unit 1	Event Marketing
Unit 2	Community Events
Unit 3	Go To Parties
Unit 4	Networking Events
Unit 5	Stage Your Own Event
Unit 6	Give A Speech
Module 5	Publicity	+
Unit 1	Why You Want It
Unit 2	A Media “Personality”
Unit 3	Use “Good” English
Unit 4	Be Persistent
Unit 5	Be A Resource
Unit 6	Write An Article
Unit 7	Stage An Event
Unit 8	Contact Information
Unit 9	Holiday Tie-Ins
Unit 10	Use Reprints
Unit 11	Front Page News
Unit 12	Winning The PR Game
Module 6	Infopak Alternatives	+
Unit 1	Postcards
Unit 2	Vehicle Ads
Unit 3	Free Leads
Unit 4	Personal Networking
Unit 5	The 6 Foot Rule
Unit 6	Voice Mail Marketing
Unit 7	Enhanced Reputation
Module 7	Backend sales	+
Unit 1	The “Backend”
Unit 2	Surveys
Unit 3	Fine Art Sales
Unit 4	Lists
Unit 5	Photo Buttons
Module 8	Niches	+
Unit 1	Niches
Unit 2	"For The Record”
Unit 3	“Offbeat” Animal Niches
Unit 4	Gold In The Old
Module 9	Promotions	+
Unit 1	Recycling Promotions
Unit 2	Magalogs
Unit 3	Marketing With Bags
Unit 4	Funny Money
Unit 5	Poison Control Card
Unit 6	Gorilla Marketing
Unit 7	Dead Cow
Unit 8	Selling The Sizzle...
Unit 9	Tie-ins