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Module 1 | Marketing Mania | + |
Unit 1 | Title Page | |
Unit 2 | Supercharged Marketing | |
Unit 3 | Love What You Do | |
Unit 4 | Make The “Mindshift” | |
Unit 5 | Stake Out Your Territory | |
Unit 6 | Targeted Marketing | |
Unit 7 | Expand usage | |
Unit 8 | Be A Marketing Expert | |
Unit 9 | Whatever It Takes | |
Unit 10 | Never Stop Marketing | |
Unit 11 | Be Alert For Ideas | |
Unit 12 | Alway Ask “How else?” | |
Unit 13 | Test Everything | |
Unit 14 | Monitor Your Results | |
Unit 15 | Keep What’s Working | |
Unit 16 | Lock Up Your Market | |
Unit 17 | Know Your Competition | |
Unit 18 | Capture Lead Information | |
Unit 19 | Buyer Psychology | |
Unit 20 | The Buying Process | |
Unit 21 | Non-threatening Sales | |
Unit 22 | Create a “relationship” | |
Unit 23 | Money Where It Counts | |
Unit 24 | Respond To Leads Quickly | |
Unit 25 | Don’t Give Up | |
Unit 26 | Combat “Buyer’s Remorse” | |
Unit 27 | Confirm Appointments | |
Unit 28 | Always Deliver | |
Unit 29 | Treat Everyone Well | |
Unit 30 | The Concern Call | |
Unit 31 | Customer Service | |
Unit 32 | Installment Payments | |
Unit 33 | Use A Guarantee | |
Unit 34 | Market To Woman | |
Unit 35 | Be Alert | |
Unit 36 | Have A Gift Certificate | |
Unit 37 | Give Them More | |
Unit 38 | Use Coupons | |
Unit 39 | Use Bouncebacks | |
Unit 40 | Publish A Newsletter | |
Unit 41 | Raise Your Prices | |
Unit 42 | Test Price Points | |
Unit 43 | Ask For The Money | |
Unit 44 | Have A Deluxe Package | |
Unit 45 | Continuity | |
Unit 46 | The Power of Bundling | |
Unit 47 | Be A “Showperson” | |
Unit 48 | Takeaway Selling | |
Unit 49 | Never Overestimate | |
Module 2 | Marketing Materials | + |
Unit 1 | Copy That Sells | |
Unit 2 | Headlines | |
Unit 3 | Readable Copy | |
Unit 4 | Interesting Copy | |
Unit 5 | Believable Copy | |
Unit 6 | Get Into Their Heads | |
Unit 7 | Does Long Copy Work? | |
Unit 8 | Watch Your Words | |
Unit 9 | Painting Pictures | |
Unit 10 | Tell The Truth | |
Unit 11 | Offer Something | |
Unit 12 | Use Postscripts | |
Unit 13 | Give Them A Reason | |
Unit 14 | Business Cards | |
Unit 15 | Down To Earth Approach | |
Unit 16 | Be Clear | |
Unit 17 | Sell Hidden Benefits | |
Unit 18 | Testimonials | |
Unit 19 | Marketing “Necessity” | |
Unit 20 | Use Letters | |
Unit 21 | Have A Story | |
Unit 22 | Avoid Mistakes | |
Unit 23 | Print Ads | |
Unit 24 | Phone Book Ads | |
Module 3 | Cooperative | + |
Unit 1 | Cooperative Marketing | |
Unit 2 | Nurture Referrals | |
Unit 3 | Strategic Alliances | |
Unit 4 | Jump Starts | |
Unit 5 | Joint Ventures | |
Unit 6 | Joint Venture Case Study | |
Unit 7 | Endorsed Mailings | |
Unit 8 | Package Inserts | |
Unit 9 | Incentives | |
Module 4 | Event Marketing | + |
Unit 1 | Event Marketing | |
Unit 2 | Community Events | |
Unit 3 | Go To Parties | |
Unit 4 | Networking Events | |
Unit 5 | Stage Your Own Event | |
Unit 6 | Give A Speech | |
Module 5 | Publicity | + |
Unit 1 | Why You Want It | |
Unit 2 | A Media “Personality” | |
Unit 3 | Use “Good” English | |
Unit 4 | Be Persistent | |
Unit 5 | Be A Resource | |
Unit 6 | Write An Article | |
Unit 7 | Stage An Event | |
Unit 8 | Contact Information | |
Unit 9 | Holiday Tie-Ins | |
Unit 10 | Use Reprints | |
Unit 11 | Front Page News | |
Unit 12 | Winning The PR Game | |
Module 6 | Infopak Alternatives | + |
Unit 1 | Postcards | |
Unit 2 | Vehicle Ads | |
Unit 3 | Free Leads | |
Unit 4 | Personal Networking | |
Unit 5 | The 6 Foot Rule | |
Unit 6 | Voice Mail Marketing | |
Unit 7 | Enhanced Reputation | |
Module 7 | Backend sales | + |
Unit 1 | The “Backend” | |
Unit 2 | Surveys | |
Unit 3 | Fine Art Sales | |
Unit 4 | Lists | |
Unit 5 | Photo Buttons | |
Module 8 | Niches | + |
Unit 1 | Niches | |
Unit 2 | "For The Record” | |
Unit 3 | “Offbeat” Animal Niches | |
Unit 4 | Gold In The Old | |
Module 9 | Promotions | + |
Unit 1 | Recycling Promotions | |
Unit 2 | Magalogs | |
Unit 3 | Marketing With Bags | |
Unit 4 | Funny Money | |
Unit 5 | Poison Control Card | |
Unit 6 | Gorilla Marketing | |
Unit 7 | Dead Cow | |
Unit 8 | Selling The Sizzle... | |
Unit 9 | Tie-ins |