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Module 1 | E-Mail Marketing | + |
Unit 1 | Title Page | |
Unit 2 | Introduction to e-mail marketing | |
Unit 3 | Understanding the Psychology of E-Mail | |
Unit 4 | Understanding The Mechanics of E-mail | |
Unit 5 | Understanding The Legalities of E-mail | |
Unit 6 | Spam is what the user thinks it is | |
Module 2 | Creating Opt In Lists | + |
Unit 1 | Getting Permission To Use E-mail For Commercial Purposes | |
Unit 2 | Getting People To Want Opt In | |
Unit 3 | Managing And Automating The System | |
Unit 4 | Setting up an opt in form | |
Module 3 | Campaigns and Content | + |
Unit 1 | Choosing A Format | |
Unit 2 | Getting Past The Spam Filters | |
Unit 3 | Creating A Campaign | |
Unit 4 | Creating Content | |
Unit 5 | Get Started |